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Innovation through Distibuted IntelligenceGiven that research drives innovation products, it is imperative we introduce innovation in the research and development process. One possible step is to modify the way research and development processes are established and executed. A model of innovative cross industry research by distributed domain intelligence across companies and countries, can serve as solution to accelerate these processes.
The conventional mode of concept creation and product design revolves around a technology team with skills focused on a certain core technology sector. “Core competence” is a double-edged sword. It is sensible to develop solutions around one’s technical competencies. However, rarely are all customer needs addressed by capabilities and solutions evolved from within a certain technology domain within a firm. A solution for a customer need typically demands skills from multiple industries, and possibly multiple technologies that could be spread across multiple geographies or countries.
The concept of a “company” or “firm” exists primarily in view of setting clear ownerships, liabilities and equitably distributing profits. However in an ideal world, not to mention that this ideal utopia could be fast approaching reality, “ownership” will lie around products and not necessarily “firms”. For example, Sony, Microsoft and IBM would jointly own and develop gaming machines, wherein Sony provides its domain experience in the hardware, Microsoft provides the graphics capabilities and IBM builds the online features.
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